Page 33 - Gradient Elegant Marketing Lead Generation Templates eBook

3.0 Marketing Elements for Small Business

3.1 What is Marketing?

Marketing means managing
markets to bring about
profitable customer
relationships. We would

normally think that marketing is
carried out only by sellers, but
buyers also carry out
marketing by searching for the

goods they needs at prices
they can afford.

Marketing will help small business to:
a) Learn what marketing is
b) Understand how good marketing works to promote

growth and profitability in your business
c) Learn basic marketing strategies for small
business
d) Identify marketing opportunities suited to your

business model
d) Compare advantages and costs of marketing
opportunities
e) Create a marketing plan for your business

27
Credit: http://www.iedunote.com/marketing concept