Page 37 - Gradient Elegant Marketing Lead Generation Templates eBook
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Basic Concepts of Marketing




                                                Market Segment

                                        A category of customers who have
                                           similar likes and dislikes in an
                                         otherwise homogeneous market

















        Target Customers

       The type of customers a
     company wants to address


















                                                   Positioning
                                           Where your product (item or
                                           service) stands in relation to
                                         others offering similar products
                                        and services in the marketplace


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