Page 35 - Gradient Elegant Marketing Lead Generation Templates eBook

3.3 Evolution of Marketing Concepts

Production Concept

Consumers will favour products
that are cheap and available

Product Concept

Consumers will favour products
that offer the most quality,
performance, and innovative
features

Selling Concept

Consumers will not buy enough
of the firm’s products unless it
does heavy promotions

Marketing Concept

Understand consumer's needs
and deliver satisfaction better
than competitors

Societal Marketing

Marketing strategy should deliver
value to customers to maintain or
improve the well-being of the

consumers
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