Page 36 - Gradient Elegant Marketing Lead Generation Templates eBook
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3.4 Basic Concepts of Marketing
Needs
a need that motivates a
customer to purchase a
product or service.
Wants
A consumer's wants usually
reflect the desired
preferences for specific
ways of satisfying a need
Values
Value is the difference
between a potential client's
evaluation of the benefits
and cost of your products or
services when compared to
others in the market.
Satisfaction
A measurement that
determines how happy
customers are with a
company's products,
services, and capabilities 30
