Page 41 - Gradient Elegant Marketing Lead Generation Templates eBook

Discussion Question

Indicate 'True' or 'False' for each statement below:

A marketing mix is the set of
technology tools that a firm uses
1
to pursue its marketing objectives

in the target market.

The 4Ps of the marketing mix are
2 product, promotion, price and
personnel.

Marketing plays an essential role
3
in creating customer satisfaction

Marketing discourages the
4 development and spread of new
ideas, goods, and services.

Marketing is both a set of activities
5 performed by organisations and a
social process.

Marketing activities should be of
6 no interest to a nonprofit
organization

Marketing does not occur unless
two or more parties are willing to
7
exchange something for
something else.

35