Page 40 - Gradient Elegant Marketing Lead Generation Templates eBook
P. 40
Price
Price is what a buyer must have to give to
obtain a product. Marketers can either raise
or lower prices frequently and easily
compared with other marketing mix
Place
Place refers to providing customers access to the
product, and it also calls into play convenience for
the customer
Promotion
Promotion involves decisions related to advertising,
salesforce, direct marketing, public relations,
advertising budgets, etc. The aim of is to spread
awareness about the product and services offered
by a company. It helps in persuading consumers to
choose a particular product over others in the
market
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